About Us

What began as a dream for two businessmen in 2001 is now 42,000 square feet of Harley-Davidson® reality. When Chuck Riley, owner of Parkway Dodge Chrysler Jeep, and his General Manager George de la Nuez submitted their proposal for Southeast Michigan's newest and largest Harley-Davidson® dealership, the Motor Company accepted, and Wolverine Harley-Davidson® was born.

Soon after their Business and Marketing Plan was chosen as the winning proposal, construction began. Rembrandt Construction broke ground in mid-November of 2001 after the four old farmhouses on the 3.67-acre site were demolished. Less than ten months later, the new 42,000-square-foot building designed by Cityscape Architects was complete. The two-story, red brick structure recalls the historic Milwaukee motorcycle factory with its limestone details, metal overhangs, and large glass windows.

Designed to be both functional and beautiful, the newest addition to the Harley-Davidson® family is more than just a store. Creating more than 50 new jobs in the heart of rapidly developing Clinton Township, Wolverine Harley-Davidson® has not only added economic stimulation to the area but has provided motorcycle enthusiasts with a much-needed resource for all of their riding needs. Developed with the rider in mind, Wolverine Harley-Davidson® makes the customer the number one priority. Our 14,000-square-foot Service Department and 13,000-square-foot Showroom stocked with Parts, General Merchandise, and New and Used Motorcycles is equipped to take you straight from your oil change to your riding gear.

All of us here at Wolverine Harley-Davidson® are proud of our military personnel and veterans, and we thank them every chance we get. We currently have three (3) staff members who have served in the Military. We have numerous events honoring Veterans, and we reach out and invite veterans in for free meals. Below is a summary of some of the ways that Wolverine Harley-Davidson® has shown our support since opening its doors in 2002. We hope this illustrates our passion for all members of our armed forces, both active duty and retired.

• Annual Ride for Freedom (20 Years running) with proceeds of $15,000-$20,000 each year. Funds from this have been donated to the Army Garrison at TACOM in Warren, Michigan, and the VVA Chapter 154 so that the Chapter can continue its work to assist all Veterans in need.
• U.S. Army Garrison at Selfridge Air National Guard Base. Proceeds are used to assist the Children of deployed soldiers.
• Wolverine Harley-Davidson® recently met with officials from SANGB to discuss a role Wolverine Harley-Davidson could take to assist families of deployed Airmen.
• To date, Wolverine Harley-Davidson® has contributed approximately $14,000.00 to Vets Returning Home, and a Manager at Wolverine Harley-Davidson® is a Board of Directors for VRH.
• Contributions have been made to the Veterans Recreational Fund, which is used to take Wheel Chair bound Veterans who are permanently housed in the VA Hospital to various recreational events throughout the area.
• Wolverine Harley-Davidson® also contributed funds towards the construction of the Macomb County Vietnam Veterans Memorial, which bares the names of 149 young men who did not return from Vietnam.
• Wolverine has provided funds and volunteer time to the Macomb County Veterans Treatment Court.
• Staff from Wolverine and Members of the Wolverine Harley-Davidson® H.O.G.® Chapter go to the John Dingell VA Hospital yearly and spend a day with the Veterans there, and we also escort the VA Hospital Bus to Wolverine Harley-Davidson® where we serve them lunch and entertain them the Vets for the day.
• Deployed Military personnel can store their bikes here free of charge.
• Awarded two reward points for every dollar spent.